(yesterday 9:46 am, the first thing I googled was '5 biggest regrets of the dying' - and it turned into this)

Bronnie Ware: a nurse who spent years listening to dying people’s final thoughts.

She didn’t hear much about growing followers, 7 figure businesses, or sales funnels.

She heard this:

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1. “I wish I’d had the courage to live a life true to myself, not the life others expected of me.”

Translation: I knew what I wanted. I just didn’t do it.

Too busy people-pleasing, validation-chasing, and trying to look ‘successful’ (in LinkedIn kind of way).

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2. “I wish I hadn’t worked so hard”

Nobody said “I wish I’d created more content”.

They said: I blinked and missed my life while chasing goals that weren’t even mine.

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3. “I wish I’d had the courage to express my feelings”

Instead of saying what they meant, they swallowed it.

Turns out, avoiding vulnerability is a great way to build regret with compound interest.

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4. “I wish I had stayed in touch with my friends”

What we conquer means little if we have no one to share it with.

But when life gets busy, connection is what quietly gets cut first.

Most notice only when it’s too late.

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5. “I wish I had let myself be happier”

'Let' - as if they needed a permission slip.

Happiness felt like something they had to earn.

Truth is: never was.

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You know what’s crazy?

People have no problem following what they’re told they ‘should’ do. Find a 'real' job. Get serious. Hit milestones.

But the regrets that really haunt us are our own ideals we didn’t pursue.

That thing we keep postponing.

The version of you you keep saving for “someday”.

That’s the stuff people hopelessly cry about when there’s no time left.

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If you’re sitting on the edge of a life shift - thinking of starting something that actually feels like you - this is your sign.

Find your purpose. Speak your truth. Use your gifts.

Because death is scary, but it’s inevitable.

But unrealized potential? That’s a choice.

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If this hits home, you found someone who sees what you see.

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Enjoy the ride flight,

A. Matsui
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